AppRight is a free application that aims to transform the way in which NGOs raise money, spread awareness, and manage commitment to volunteering. Mariano Utin, Communications director of the organization, will illustrate how this mobile platform works, which will be available from the end of August 2014.
What is the objective of Appright?
The purpose of the application is to help transform the way organizations raise money, spread awareness, and manage commitment to volunteering. Through AppRight, awareness and knowledge of the work of different NGOs across the country will become widely available on the web.
How does the application work?
It is necessary to first download the application to a cell phone, answer a questionnaire, and then choose an NGO of the user’s preference. By answering questions from a business questionnaire, money will be donated by the participating business companies to the allocated NGO. The user makes donations solely through their feedback on a survey. In addition, it is possible for users to participate in all available surveys, and to keep up to date with the developments of the application.
What is the business model for AppRight?
The business model consists of a triangle requiring three parties: NGOs, business donors, and online users. We seek to bring them together so that all three can achieve their objectives and requirements. The success of the application is dependent on the commitment of all three parties: If there is no business, NGOs and users can not act; if there are not enough users to complete surveys and questionnaires, NGOs will not receive donations; and if there are no NGOs, there will be no outlet for donations… It is therefore fundamental to have the support of all three social actors to turn the wheel.
How should civil society organizations that are interested in getting involved begin communication?
Interested organisations can start by sending an email to firstname.lastname@example.org or through the website www.appright.org. After this first step, we will communicate and provide further instruction on how to proceed. Organisations will send a letter of agreement to join the AppRight platform. They will also be asked to provide a logo and a brief description of what the organization does, which will eventually be published on our website. We will, then, notify participating organisations when a survey is being launched and in this way provide information on the spread of communication channels.
What are the requirements for civil society organisations to join AppRight?
Organizations must be legally registered to receive the money that users are donating through completed surveys. In case they are not registered, they should cooperate with other registered NGOs.
Can organizations select survey topics to be affiliated with?
Organizations do have the choice to not be affiliated with certain survey topics; for example, an organization may request not to work with surveys in relation to consumption of snuff or alcohol, and removes of choice. It is necessary, however, to clarify that the surveys will remain anonymous.
Can the user select which CSOs to donate to?
When users complete surveys, they will see a list of all of the NGOs registered through AppRight. They will have the option to choose which organisation they would like to donate to. After completing each survey, the user can choose to donate to the same or to a different organisation.
What separates AppRight from other applications?
A fundamental difference is that anyone has the ability to provide assistance, even if they do not have monetary funds to do so. All that is needed is five minutes of invested time on a phone application and an opinion on a particular subject. In this way, the user’s feedback on surveys is converted into monetary donations.
Can you use the platform from anywhere in the world?
Yes, the platform will be fully functioning from anywhere in the world. However, as many of the surveys aim to discover the opinions of Argentinians on particular subjects, it is not yet fully available for non-Argentinians.
Is there a confirmed date of launch?
We do not yet have an exact launch date, but are projecting that the application will be fully functioning by the end of August. Meanwhile, we are adding organizations, contacting companies that are interesting joining the initiative, and promoting our social networking platform, so that everyone will be ready by the moment of our launch.